Inside a Live Agent Deployment: Lenovo and Brother

Most AI stories are demos. This one is production. Foundry Works runs agent teams in live operation for two named enterprise manufacturers, Lenovo and Brother, handling real buyer conversations and real channel support today. This case study goes inside both deployments: the challenge each client faced, the agent architecture built to solve it, and the outcomes it produces. Every claim here traces to what is published on the Foundry Works site. Where a specific number would strengthen the page but is not on record, it is left as qualitative proof rather than invented.

What Foundry Works built for Lenovo and Brother

A live agent deployment means an agent team that is in production and doing defined work, not a pilot or a demo. For Lenovo, Foundry Works built a three-agent architecture around the buyer journey: it greets buyers with a question rather than a form, delivers tailored product intelligence in real time, and hands sales warm, pre-qualified opportunities with full conversation context. For Brother, Foundry Works deployed an agent team directly into the reseller channel, giving more than 5,000 partners and their customers expert-level product guidance on demand, at the point of need, without adding headcount. Both are described on the Foundry Works site as live and operating now. Lenovo is a global technology manufacturer running the system across direct and partner channels; Brother International runs a custom deployment delivering measurable efficiency gains. These are production systems, not experiments.

Lenovo: three agents around the buyer journey

Lenovo is a global technology manufacturer, and the brief was B2B lead generation at scale. The deployment is described on the Foundry Works site as live now.

The challenge

Lenovo needed to scale product education and lead capture across direct and partner channels without scaling headcount. Traditional gated assets and contact forms were producing high bounce rates and low-quality leads that required extensive sales development time to qualify and progress. In other words, the old funnel spent human hours turning cold form-fills into anything worth a conversation.

The approach

Foundry Works built a three-agent architecture designed around the buyer journey. It removes friction at first contact, delivers personalised product intelligence in real time, and captures a lead only after genuine value has been exchanged. The result is warm, pre-qualified opportunities handed to sales with full context.

• Agent 01, the Guide (discovery and qualification). Greets buyers with a question, not a form. It maps their challenge to the right solution through natural conversation. No friction, no wall.
• Agent 02, the Expert (technical depth and content). Delivers hyper-relevant product specs, configurations, and case studies, tailored to that specific buyer's stated need, in real time, around the clock.
• Agent 03, the Closer (conversion and handoff). Enters after value is delivered. It asks for contact details in the context of a meaningful next step: a demo, a proposal, a specialist introduction.

The buyer journey

1. The buyer lands on a product page and is greeted with a question, not a form.
2. They share their challenge in their own words.
3. They receive tailored product recommendations instantly.
4. They explore specs, configurations, and case studies on demand.
5. They are offered a natural next step, and share their details to book it.
6. Sales receives a warm, pre-qualified lead with full conversation context.

The results

Per the published results, the Lenovo deployment delivers:

• Dramatically lower cost per qualified lead versus gated content.
• Always-on coverage, running around the clock across time zones and markets.
• A three-agent team, Guide to Expert to Closer, each expert at one stage.
• Live in production, handling real buyer conversations now.

The Foundry Works enterprise page adds that the Lenovo ISG deployment (data storage division) is a custom AI system with branded document generation, multi-channel deployment, and comprehensive analytics, which handles product queries, generates specification sheets on demand, and routes complex requests to human representatives. It is described as live and operational.

Brother: expert product support across a 5,000-partner channel

Brother is a technology manufacturer, and the brief was channel partner enablement. The deployment is described on the Foundry Works site as live now.

The challenge

Brother UK operates through a network of thousands of reseller and channel partners, each with varying product knowledge, sales capability, and bandwidth to engage end customers effectively. Delivering consistent, expert-level product education at that scale through traditional training and support is not sustainable.

The approach

Foundry Works deployed an AI agent team directly into the partner channel, available to resellers and their customers at the point of need. Product expertise on demand, at scale, without adding headcount. Partners get a sales tool that knows the full catalogue. End customers get expert guidance without waiting for a callback.

• Agent 01, the Partner Concierge (channel enablement). Equips resellers with instant access to the full Brother product catalogue, co-marketing materials, and partner programme information, removing barriers to selling.
• Agent 02, the Product Expert (technical guidance). Answers detailed technical questions about devices, compatibility, and configurations, serving both partners and end customers in real time, on any channel.
• Agent 03, the Sales Enabler (opportunity capture). Identifies purchase intent, surfaces the right product recommendation, and creates the path to a qualified sales conversation, consistently, at scale.

How it works in practice

1. A reseller or end customer starts a conversation at the point of need.
2. The agent identifies whether they are a partner, prospect, or existing customer.
3. It delivers the right information: product, pricing tier, or support.
4. It handles follow-on questions without any human escalation needed.
5. It surfaces a qualified opportunity and routes it to the right sales contact.

The results

Per the published results, the Brother deployment delivers:

• More than 5,000 resellers in the channel with consistent, expert-level product support.
• Instant product expertise delivered at the point of sale, with no training lag.
• Scalable coverage, handling volume spikes with zero additional cost or resource.
• Live across the Brother UK partner network, deployed and operating.

The Foundry Works enterprise page also lists Brother International as a custom AI deployment described as an active engagement delivering measurable efficiency gains.

Before and after: what changed in production

Built only from the outcomes on record, the pattern across both deployments is the same. Specialist agents each own one stage, and work that used to depend on human hours or human availability now runs continuously.

Every cell above is drawn from the published Lenovo and Brother descriptions. No figure has been added that is not on record.

Why this counts as proof, not theatre

The reason these deployments matter is that deployment is the hard part. AI theatre is a chatbot with no workflow, a deck with no deployment, or a pilot that never reaches operations. Lenovo and Brother are the opposite: named enterprise manufacturers with agent teams live in production, each agent expert at one stage, each system connected to real buyer and partner journeys. Foundry Works is not pre-revenue; these are described as production systems generating recurring monthly value.

This is also why the same Guide, Expert, Closer thinking runs through the wider offer. To see the operating model behind it, read agent teams running in production, and for the category definition and how these deployments fit the bigger picture, start at the AI agent development company hub. A dedicated commercial explainer on what Foundry Works builds and owns, and a comparison of custom agents versus off-the-shelf tools, are planned and will link into this case as they ship.