Answer

What is GEO in marketing?

GEO means generative engine optimisation: making your business visible, understandable, and credible inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

What to do next

  1. Clarify your entity: who you are, what you do, where you serve, and who you help.
  2. Create answer-led content that maps to buying questions.
  3. Earn third-party references so AI systems see corroboration.
  4. Use structured data and clean page architecture.
  5. Monitor AI answers and update content where the model misunderstands you.
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