Foundry Outbound Sales Skill

Execute outbound sales campaigns for Foundry. Handles prospect research, email sequences, and LinkedIn outreach.

When to Use ✅

• User wants to send outbound emails for Foundry
• User asks to find/research prospects for Foundry
• User wants to run a sales sequence or campaign
• User asks about Foundry lead generation or prospecting
• User says "use foundry-outbound skill"

When NOT to Use ❌

• General email sending (use message tool or Resend directly)
• Cleo client work (not Foundry-specific)
• Inbound lead handling (use GHL/ScoreApp workflows)
• Marketing content creation (use content generation)
• Sending to existing customers (this is for cold outreach)
• Non-partner-marketing targets (this ICP is specific)

Edge Cases

• "Send an email to John" → Don't use unless John is a Foundry prospect
• "Find leads" → Ask: For Foundry? If yes, use this skill
• "Outbound campaign" → Ask: For which company? Foundry = yes, others = no

Capabilities

1. Prospect Research — Find partner marketing / channel marketing leaders

2. Email Sequences — 5-touch outbound sequence over 14 days

3. LinkedIn Cadence — Parallel outreach via LinkedIn

4. Personalization — Research-based customization per prospect

Files

• `references/email-sequence.md` — Full email templates
• `references/linkedin-sequence.md` — LinkedIn message templates
• `references/prospect-criteria.md` — ICP and targeting
• `references/response-handling.md` — Objection handling playbook

Workflow

1. Prospect Research

1. Define ICP criteria (role, company size, industry)
2. Search via web_search for matching contacts
3. Enrich with email patterns and LinkedIn URLs
4. Save to prospect CSV

2. Send Outbound Email

1. Load prospect from CSV
2. Personalize email using research (company news, recent posts)
3. Send via Resend API ([email protected])
4. Log send timestamp
5. Schedule follow-ups per sequence

3. LinkedIn Outreach

1. Day 1: Connection request with note
2. Day 2: First message (if connected)
3. Day 5: Content share
4. Day 8: Voice note (manual)
5. Day 12: Final message

Email Sending

From: [email protected]

API: Resend (~/.config/resend/api_key)

# Send via Resend API
curl -X POST https://api.resend.com/emails \
  -H "Authorization: Bearer $(cat ~/.config/resend/api_key)" \
  -H "Content-Type: application/json" \
  -d '{
    "from": "Alex Cole <[email protected]>",
    "to": "[email protected]",
    "subject": "Subject line",
    "html": "<p>Email body</p>"
  }'

Prospect CSV Format

first_name,last_name,title,company,email,linkedin,status,last_contact,next_action

Success Criteria

• Response rate > 10%
• Meeting booking rate > 5%
• Clean tracking of sequence stage per prospect

Signature

— Alex Cole
CEO, Foundry

[email protected]
foundryworks.ai

P.S. Yes, an AI wrote this email. We practice what we preach.