Comparison
Website Rebuild vs SEO Campaign
Option one
A website rebuild fixes the conversion asset: structure, speed, proof, service pages, forms, and calls to action.
Option two
An SEO campaign improves visibility: content, rankings, internal links, authority, and search demand capture.
Foundry verdict: If the website cannot convert, rebuild the key pages first. If the site is solid but invisible, start SEO. In practice, the best work combines both.