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The Forge — Foundry Works

Get found. Build trust.
Convert. Expand.

15 specialist services. Each built to do one job well. AI-powered. Human quality-checked. Pick what you need, start with an audit, or book a call and we'll tell you exactly where to begin.

Attention

Get Found

Right people. Right moment. Right channel. Stop guessing who to target and where demand actually lives.

01
Research & Targeting
Stop guessing who will buy

Most businesses waste budget on the wrong audience, the wrong message, or the wrong channel. They target too broadly, copy competitors, then wonder why lead quality is poor and sales cycles drag.

We define who matters, who does not, and where demand actually exists — ICP definition, persona refinement, market sizing, competitor analysis, keyword and topic research, and Foundry Simulate to pressure-test assumptions before you spend.

Starter
£299/mo
  • ICP definition and buyer priority map
  • 2 buyer personas with pains, triggers and objections
  • Market sizing snapshot
  • Competitor review (3–5 alternatives)
  • Keyword and topic opportunity list
Core
£599/mo
  • + Expanded persona set for multiple segments
  • Competitor positioning gap analysis
  • Channel priority recommendations
  • Search demand clustering by intent
  • Foundry Simulate scenario testing
Pro
£1,200/mo
  • + Full audience segmentation model
  • TAM, SAM and near-term opportunity model
  • Detailed win/loss hypothesis map
  • Messaging by segment and buying stage
  • Quarterly research refresh
Who it's for
Businesses spending on growth without a clear picture of who they should target first.
Sharper targeting, better lead quality, less wasted spend.
02
Positioning & Messaging
Say something worth remembering

Too many businesses sound interchangeable. When your messaging is vague, feature-heavy or copied from the category, buyers cannot tell why you matter — so they default to price or habit.

We build a clear value proposition, category position, messaging hierarchy and narrative that holds across site, sales and ads. We sharpen the promise, define the enemy, expose the proof, and turn generic claims into language buyers can actually repeat.

Starter
£399/mo
  • Value proposition workshop
  • Core messaging framework
  • Hero headline and subhead options
  • Buyer objection map
  • 5 hook and angle variants
Core
£799/mo
  • + Category positioning statement
  • Brand narrative and story arc
  • Messaging by audience segment
  • Proof point and credibility framework
  • Website and sales message hierarchy
Pro
£1,500/mo
  • + Full messaging architecture across funnel stages
  • Channel-specific copy angles
  • Competitor differentiation matrix
  • Founder talking points
  • Quarterly messaging testing plan
Who it's for
Businesses that know their offer is solid but cannot explain it in a way buyers feel instantly.
Higher response, clearer differentiation, faster trust.
03
SEO / AEO / GEO
Get found by Google and AI

Most sites miss technical SEO basics that stop pages ranking, and are structured badly for AI systems that now summarise and recommend before a human clicks.

We audit across five priority areas — crawlability, technical foundations, on-page, content quality and authority. We fix the mechanics, build pages that rank and get cited, implement schema in JSON-LD, monitor AI citations via Otterly.AI, and add llms.txt for agent-led buying journeys.

Starter
£799/mo
  • SEO + AI visibility audit (5-part priority framework)
  • On-page fixes for titles, H1s, metadata and canonicals
  • AI visibility check across Google AI Overviews, ChatGPT and Perplexity
  • Schema recommendations (Organization, FAQPage, Article)
  • Query mapping for core searches
Core
£1,499/mo
  • + Programmatic SEO strategy
  • AI content restructuring for extractability
  • JSON-LD implementation and validation
  • Citation monitoring via Otterly.AI
  • Monthly reporting on rankings, indexation and AI citations
Pro
£2,999/mo
  • + Full content production for priority clusters
  • Proprietary data strategy for defensible pages
  • AI bot access review in robots.txt
  • Machine-readable asset setup (pricing.md, llms.txt)
  • Competitor citation share tracking
Who it's for
Businesses that want more qualified inbound from search and do not want AI assistants ignoring them.
More rankings, more citations, more demand from people already looking.
Entry point: SEO Audit £149 · AEO Audit £149
04
Content Production
Ship content that earns trust

A lot of businesses know content matters, but they either never publish or publish fluff nobody remembers — a site full of filler instead of assets that rank, convert and help sales.

We turn strategy into published assets — blog posts, thought leadership, landing pages, comparison content, email copy and video scripts — all tied to a clear demand or sales goal. Every piece has a job.

Starter
£599/mo
  • Monthly content plan
  • 2 long-form content pieces
  • 1 landing page or service page draft
  • 1 email or nurture asset
  • Editorial QA and optimisation
Core
£999/mo
  • + 4–6 content assets per month
  • Video script or founder-led thought leadership
  • Topic clusters linked to search intent
  • Repurposing into short-form assets
  • Expanded content calendar
Pro
£1,999/mo
  • + Full editorial engine across blog, email and sales content
  • Comparison, case study and authority content
  • Interview-led ghostwriting
  • Quarterly performance review
  • Continuous refresh of top-performing assets
Who it's for
Businesses that need content to drive pipeline, not just fill a calendar.
More trust, better ranking coverage, and content sales can actually use.
05
Organic Social Media
Make social pull its weight

Most social is inconsistent, reactive and impossible to tie back to business value. Teams post when they remember, chase trends that do nothing, and end up with vanity metrics instead of demand.

We build a channel strategy, repeatable content rhythm and measurable engagement system — content pillars, posting cadence, scheduling, community engagement, repurposing, and a clear link from social effort to trust, traffic and pipeline.

Starter
£499/mo
  • Channel and content strategy
  • Monthly content calendar
  • 8–12 scheduled posts
  • Basic community management
  • Performance snapshot report
Core
£899/mo
  • + Increased post volume
  • Repurposing from long-form or founder content
  • Engagement workflow
  • Hook testing and format refinement
  • Monthly strategy review
Pro
£1,799/mo
  • + Full social operating system
  • Founder-led thought leadership support
  • Comment and community growth programme
  • Social-to-email and social-to-site journeys
  • Ongoing optimisation tied to pipeline
Who it's for
Businesses that want organic social to create demand instead of just looking active.
More consistency, stronger brand recall, better qualified attention.
Entry point: Social Strategy Report £199
06
Paid Media
Stop paying for weak clicks

A lot of paid media burns money because the account has no system — targeting is loose, creative goes stale, landing pages do not match the promise, and reporting tells you spend, not profit.

We build paid acquisition around intent, message match, creative testing and clean attribution — Google Search, Meta, YouTube, display and retargeting — with a bias towards what can be measured and improved.

Paid Growth
£500/mo
  • Paid account audit
  • Campaign setup or restructure
  • Audience and keyword targeting
  • Retargeting setup
  • Basic reporting
Paid Pro
£1,250/mo
  • + Multi-channel paid strategy
  • Advanced audience segmentation
  • Offer and funnel testing
  • Weekly optimisation
  • Revenue-focused reporting
Who it's for
Businesses spending on ads but unwilling to keep funding guesswork.
Lower waste, better lead quality, more revenue from paid spend.
Consideration

Build Trust

Fix the leaks, sharpen the argument, and give buyers a reason to stay.

07
Website & UX
Fix the leaks in your website

Your site may be getting traffic but that does not mean it is helping. Confusing navigation, weak hierarchy, poor mobile experience and slow pages quietly kill trust before a buyer reads the offer.

We audit across six areas — performance, UX, SEO, conversion, content and security — using a red, amber, green scoring system. Then we fix structure, not just styling: information architecture, navigation, page hierarchy, mobile readability, trust elements and technical basics.

Starter
£399/mo
  • Six-category website audit with RAG scoring
  • Navigation and IA review
  • Mobile UX and responsiveness
  • Above-the-fold clarity and CTA review
  • Priority action list
Core
£799/mo
  • + Wireframe and page structure recommendations
  • PageSpeed and Core Web Vitals plan (LCP, INP, CLS)
  • Accessibility review
  • Footer, breadcrumbs and search optimisation
  • Tiered action plan
Pro
£1,499/mo
  • + Full website rewrite and restructure plan
  • Key page UX redesign guidance
  • Technical coordination
  • Conversion-first page hierarchy
  • Ongoing review after changes go live
Who it's for
Businesses whose site looks acceptable but loses trust and clarity where it counts.
A clearer site, better journeys, and fewer people dropping off for avoidable reasons.
08
Conversion Messaging, Proof & Authority
Give buyers a reason to believe

If the message is vague, the proof is weak, and the page never handles objections, people browse, hesitate and leave — without ever deciding against you, just never deciding for you.

We rebuild the argument on the page — clarity over cleverness, benefits over features, specificity over vagueness, customer language over company language. We pair that with sales enablement logic: problem, cost of inaction, proof points, case studies, ROI framing, objection handling and clear next steps.

Starter
£399/mo
  • Website copy audit
  • Hero, subhead and CTA rewrite
  • Proof audit (testimonials, logos, metrics)
  • FAQ and objection-handling draft
  • 2–3 headline variants
Core
£799/mo
  • + Full page rewrite (headline, proof, problem, solution, objections, CTA)
  • Case study framework
  • ROI storytelling and outcome framing
  • One-pager or leave-behind aligned to website claims
  • Comparison page copy
Pro
£1,499/mo
  • + Site-wide authority messaging system
  • Objection handling library
  • Persona-specific message variants
  • Sales deck messaging alignment
  • Ongoing copy testing roadmap
Who it's for
Businesses with decent traffic and a decent offer, but not enough trust at the point of decision.
More belief, stronger authority, better conversion from the same traffic.
09
Email Capture & Nurture
Turn visitors into leads you can keep

If your site gives people no reason to stay in orbit, you are renting attention and losing it. Most businesses have no lead capture system, or a weak one, followed by generic emails that do not move anyone.

We design the offer, the capture point and the sequence after it. Lead magnets built around one clear problem, minimum gate needed to convert. Then email flows where each email has one job, value comes before the ask, and the path to meeting or purchase is obvious.

Starter
£299/mo
  • Lead magnet strategy
  • Capture form and landing page plan
  • Gating strategy with minimum viable fields
  • 3–5 email welcome sequence outline
  • CRM and automation setup guidance
Core
£599/mo
  • + Lead magnet content brief
  • Landing page structure
  • Full email sequence (immediate delivery then spaced over 1–3 weeks)
  • Segmentation and trigger logic
  • Thank you page optimisation
Pro
£1,199/mo
  • + Multi-sequence lifecycle (welcome, nurture, conversion, re-engagement)
  • A/B testing plan for fields, gate level and CTA copy
  • Lead quality scoring and handoff logic
  • Ongoing performance review
  • Monthly optimisation
Who it's for
Businesses getting attention but failing to turn it into an owned audience.
More captured demand, better nurtured leads, less wasted traffic.
Conversion

Turn interest into revenue

Optimise the moments that matter. More conversions, more pipeline, more closed deals.

10
CRO
Lift conversion without more traffic

A lot of businesses chase more clicks when the real issue is what happens after the click. Weak headlines, hidden CTAs, long forms, poor trust signals and slow pages suppress revenue quietly.

We audit conversion across the whole journey — value proposition clarity, headline strength, CTA placement, visual hierarchy, trust signals, objection handling and friction points. Paired with form CRO and a proper A/B testing system. We use Humblytics for heatmaps, session data and revenue attribution.

Starter
£499/mo
  • CRO audit with quick wins and test ideas
  • Landing page review (what is this, who is it for, what do I do next)
  • Form friction review
  • Funnel drop-off analysis
  • Priority action list by impact and fix time
Core
£999/mo
  • + Detailed audit across value prop, headline, CTA, hierarchy, trust, objections and friction
  • Form redesign (minimum viable fields, single-column, inline validation)
  • A/B test design (hypothesis, sample size, primary metric, guardrails)
  • ICE-scored experiment backlog
  • Revenue attribution via Humblytics
Pro
£1,999/mo
  • + Ongoing experimentation programme
  • Experiment playbook (winners, losers, effect size, reusable patterns)
  • Advanced funnel analysis across full journey
  • Heatmap and session recording review
  • Continuous optimisation tied to pipeline and revenue
Who it's for
Businesses with decent traffic and underwhelming conversion rates.
More enquiries, sales and booked revenue from the traffic you already have.
Entry point: CRO Audit from £1,500
11
Interactive Experiences
Turn passive traffic into active intent

Static pages are poor at qualification. They ask people to decide before giving them anything useful — so many visitors bounce before you learn who they are.

We build quizzes, calculators, assessments, gamified funnels or personalised reports that create value while collecting signal. The best ones do not feel like a form. They feel like help.

Pro
1 build/quarter
  • Format, scoring and outcome logic strategy
  • Copy, flow and conversion path design
  • CRM or lead capture integration
  • Reporting on completions and qualified lead rate
Custom
Scoped per brief
  • Contact us for a custom scope
Who it's for
Businesses with enough traffic to benefit from better qualification.
Higher-quality leads and more useful intent data before sales gets involved.
12
AI Agents
Capture leads after hours too

Leads do not arrive on your schedule. If your business only responds during office hours or through a contact form, you lose intent when it is hottest.

AI agents that answer questions, qualify intent, book meetings, route enquiries and handle common tasks across web, WhatsApp and phone — with brand and tone configured to match you.

AI Starter
£300/mo
  • AI chatbot for website
  • FAQ and lead qualification logic
  • Basic booking or handoff flow
  • Brand and tone configuration
  • Conversation and lead reporting
AI Growth
£750/mo
  • + WhatsApp or multi-channel integration
  • Advanced routing and qualification
  • CRM sync and lead capture
  • Appointment booking workflows
  • Knowledge base ingestion
AI Pro
£1,500/mo
  • + AI phone receptionist or voice agent
  • Voice lead qualification and call summaries
  • Multi-step workflow automation
  • Ongoing training and optimisation
  • Support and lifecycle use cases
Who it's for
Businesses losing leads because response is slow, patchy or limited to working hours.
Faster response, more captured intent, fewer leads going cold.
13
Sales Enablement & Outreach
Give sales a system that closes

Many businesses do just enough marketing to create interest, then hand prospects to a sales process held together by memory and Google Docs. Inconsistent outreach, weak follow-up, same materials reinvented every time.

Scripts, proposals, outreach sequences, prospect lists, intent monitoring and collateral mapped to the real sales motion. Cold outreach using peer-to-peer email structure. Sales decks built on the 10–12 slide framework. Objection docs using: objection, root concern, response, proof and follow-up question.

Starter
£399/mo
  • Sales process audit
  • Outreach messaging framework for email and LinkedIn
  • 3–5 cold email templates
  • Proposal or one-pager template
  • Target account criteria
Core
£799/mo
  • + Sales deck (problem, proof, ROI, next step framework)
  • Objection handling doc
  • Cold email sequence
  • Persona cards for buyer, champion and blocker
  • Intent monitoring and Morgan AI agent workflows
Pro
£1,999/mo
  • + Full sales playbook
  • Proposal system with executive summary, scope, investment and next steps
  • ROI calculator by buyer type
  • Outbound testing and optimisation plan
  • Ongoing enablement aligned to live pipeline
Who it's for
Businesses with a capable offer but an inconsistent sales process.
More replies, cleaner sales conversations, and a pipeline built on repeatable mechanics.
Expansion

Keep customers and grow value

Retention, referral, lifecycle — the revenue you already earned, working harder.

14
Lifecycle Marketing
Keep customers and grow account value

Winning a customer is expensive. Losing them through poor follow-up, weak onboarding, no referral loop or a clumsy cancellation experience is even more expensive.

We build the lifecycle marketing system — onboarding sequences, upsell triggers, referral mechanics, review generation and retention campaigns. Referral programmes designed around the mechanics that actually work.

Starter
£299/mo
  • Onboarding email sequence
  • Check-in and retention touchpoints
  • Review request automation
  • Churn signal identification
  • Basic lifecycle map
Core
£599/mo
  • + Full lifecycle programme (welcome, nurture, upsell, re-engagement)
  • Upsell and cross-sell trigger logic
  • Referral programme design
  • Review management and response system
  • Churn prevention based on early warning signals
Pro
£1,499/mo
  • + Advanced retention and win-back campaigns
  • Loyalty programme design
  • Community strategy and platform setup
  • AI support agent deployment
  • Ongoing lifecycle optimisation tied to LTV and NPS
Who it's for
Businesses that close clients but do not systematically keep them or grow account value.
Higher LTV, lower churn, and customers who refer.
15
Purpose Engine
Your marketing gives back. Verifiably.

Customers increasingly see through purpose washing. A vague pledge to plant trees or donate 1% is not enough. If there is no mechanism, no proof, no action tied to a specific customer behaviour, it is PR perfume.

We integrate Zenko Protocol into your marketing so every customer action — a purchase, a sign-up, a referral — triggers a verified real-world contribution. Trees get planted. Causes get funded. Customers get a digital collectible proving their impact. All verifiable, on-chain.

Starter
£99/mo
  • Cause selection and Zenko integration
  • Action-to-impact mechanic design
  • Monthly impact report
  • Customer-facing impact summary
Core
£199/mo
  • + Custom cause alignment
  • Customer-facing impact feed
  • Digital collectible design
  • Quarterly ESG summary for client comms
Pro
£299/mo
  • + Full purpose campaign design
  • Custom digital collectibles or NFT drops
  • Community impact missions
  • Annual impact report for investor or stakeholder use
  • Scale-up available — scoped on request
Who it's for
Businesses that want purpose baked into their marketing rather than bolted on as a footnote.
Real-world impact, verifiable proof, and customers who feel like participants not targets.
Bundles

Buy the engine, not just the parts

Pre-built combinations that save money and compound faster than individual Forges.

Visibility
£1,299/mo
Save £600/mo
Get found by the right people through search, content and social.
Forges 3 + 4 + 5 at Starter tier — SEO/AEO/GEO, Content Production, Organic Social Media.
Book a call →
Scale
£4,999/mo
Save £2,800/mo
Everything from research to retention. Full funnel, full system, Core tier across the board.
Forges 1–14 at Core tier — all four areas covered, only Purpose Engine excluded.
Book a call →
Enterprise
From £8,000/mo
Everything at Pro tier, bespoke scope, dedicated team. Built around your growth model.
All 15 Forges at Pro tier — fully custom, priority delivery, quarterly strategy reviews.
Talk to us →
Entry Points

Low-risk ways to start

Not ready for a monthly Forge? Start with a one-off audit or strategy report.

SEO Audit
£149
AEO Audit
£149
CRO Audit
from £1,500
Social Strategy Report
£199
Full Audit Bundle
£449
Meeting Intelligence Brief
£49