Real deployments. Real clients. Real results. This is what intelligent agent architecture looks like when it's actually running — not in a demo, but in production.
Lenovo needed to scale product education and lead capture across direct and partner channels — without scaling headcount. Traditional gated assets and contact forms were producing high bounce rates and low-quality leads that required extensive SDR time to qualify and progress.
A three-agent architecture designed around the buyer journey — removing friction at first contact, delivering personalised product intelligence in real time, and capturing leads only after genuine value has been exchanged. The result: warm, pre-qualified opportunities handed to sales with full context.
Greets buyers with a question, not a form. Maps their challenge to the right solution through natural conversation. No friction, no wall.
Delivers hyper-relevant product specs, configurations, and case studies — tailored to that specific buyer's stated need, in real time, 24/7.
Enters after value is delivered. Asks for contact details in the context of a meaningful next step — a demo, a proposal, a specialist introduction.
Lands on product page — greeted with a question, not a form
Shares their challenge in their own words
Receives tailored product recommendations instantly
Explores specs, configs, and case studies on demand
Offered a natural next step — and shares their details to book it
Sales receives a warm, pre-qualified lead with full conversation context
Dramatically lower cost per qualified lead vs. gated content
Always-on coverage across time zones and markets
Guide → Expert → Closer — each expert at one stage
In production and handling real buyer conversations now
Brother UK operates through a network of thousands of reseller and channel partners — each with varying product knowledge, sales capability, and bandwidth to engage end customers effectively. Delivering consistent, expert-level product education at that scale through traditional training and support is not sustainable.
An AI agent deployed directly into the partner channel — available to resellers and their customers at the point of need. Product expertise on demand, at scale, without adding headcount. Partners get a sales tool that knows the full catalogue. End customers get expert guidance without waiting for a callback.
Equips resellers with instant access to the full Brother product catalogue, co-marketing materials, and partner programme information — removing barriers to selling.
Answers detailed technical questions about devices, compatibility, and configurations — serving both partners and end customers in real time, on any channel.
Identifies purchase intent, surfaces the right product recommendation, and creates the path to a qualified sales conversation — consistently, at scale.
Reseller or end customer starts a conversation at point of need
Agent identifies whether they're a partner, prospect, or existing customer
Delivers the right information — product, pricing tier, or support
Handles follow-on questions without any human escalation needed
Surfaces a qualified opportunity and routes it to the right sales contact
Resellers in the channel with consistent AI-powered product support
Product expertise delivered at the point of sale — no training lag
Handles volume spikes with zero additional cost or resource
Deployed and operating across the Brother UK partner network
Tell us what you're trying to solve. We'll show you exactly what the architecture looks like.
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